The short answer
Marketing for an electrician starts with what a customer checks before calling: a Google Business Profile with steady reviews, a website that shows your scheme membership, and pages for the work you want. Landlord testing in England comes round every five years and EICR searches never drop below 18,100 a month, so the steady work is as worth chasing as the emergencies.
Marketing for electricians comes down to being the firm a customer can find, check and trust in the minute before they ring. For most UK electrical businesses that means three things first: a Google Business Profile with reviews arriving steadily, a website that shows your scheme membership and the work you want, and being found for that work in your own towns. Then the things only an electrician has: landlords who need you every five years, a register householders already search, and a growing run of EV charger and battery enquiries.
We build websites and do SEO for trades, so we have an interest in the first three. The rest of this guide covers what we do not sell, with the rules taken from their sources and the search figures dated.
When people look for an electrician, month by month
Electrical demand moves less than heating, but it does move. UK Google Ads figures for the twelve months to September 2026, or to August 2026 for eicr, where Google's latest month is August (DataForSEO, read 10 November 2026; Google rounds them into bands):
| Search | Quietest month | Busiest month |
|---|---|---|
| electrician near me | 60,500 | 90,500 (October 2025) |
| emergency electrician | 3,600 (April to July 2026) | 6,600 (November 2025) |
| eicr | 18,100 (December 2025, August 2026) | 27,100 (September and October 2025, January to April 2026) |
| electrical safety certificate | 2,400 (August and September 2026) | 4,400 (October 2025, January and March 2026) |
| landlord electrical certificate | 720 (July to September 2026) | 1,900 (March 2026) |
| ev charger installation | 9,900 (December 2025) | 22,200 (October 2025, March and April 2026) |
| house rewire | 1,000 (July 2026) | 1,900 (October 2025, January to March 2026) |
| solar panel installation | 2,900 (December 2025) | 8,100 (March 2026) |
Three patterns matter. Emergency and "near me" searches rise into the dark months. Landlord testing never really stops. And the planned work, rewires, chargers and solar, peaks in early spring, with chargers and rewires strong again in October, so the pages for it need to be live by the new year.
Start with what a customer checks
- A complete Google Business Profile. Google says local results are "mainly based on relevance, distance and popularity", and that "more reviews and positive ratings can help your business's local ranking". Choose Electrician as the primary category, list the jobs you do, set the service area to the towns you cover and keep the hours true. If it is not appearing, our guide on a Google Business Profile not showing finds the cause.
- Reviews after every job. Ask every customer the same way, on the day. Google's policy bans offering anything for a review and asking only the happy ones, and since 6 April 2025 UK law bans fake reviews and reviews that hide an incentive. Our guide on how to get Google reviews has the wording, and the free Google review QR code generator makes a card to leave behind.
- A website that answers the questions. Your scheme membership linked to your listing, the towns you cover, whether you do emergency call-outs, landlord testing and chargers, and a number that works one-handed. Our page on websites for electricians shows how we build them.
Be found for the work you want
The searches worth winning name the job: an EICR, a consumer unit, a rewire, a charger, plus a town. A page for each kind of work you want more of, with your own photos and the towns you genuinely cover, and a profile whose services match, is how you get found for them. That ongoing work is what electrician SEO is, and what it costs a month is in our guide to how much SEO costs.
Scheme membership and the register
GOV.UK's page on competent person schemes says installers can join one "to self-certify certain types of building work", instead of getting building regulations approval. For electrical installations in homes it lists BESCA, Blue Flame Certification, Certsure (trading as NICEIC), NAPIT and OFTEC.
The same page adds something useful for marketing: joining an electrical scheme puts you on the electrical competent person register, "a single place for householders to find registered electricians in their area". That is a free listing in a search homeowners use, so make sure yours is complete, and put the scheme badge on your website and van linked to it, so a careful customer can check it in a minute.
If you're still qualifying, scheme membership comes after the training. Elec Training's fast track electrician course sets out one route: City & Guilds Level 2 and Level 3, the 18th Edition, an NVQ Level 3 and the AM2 assessment.
Landlords: the work that comes back every five years
In England, a landlord must have the electrical installation in a rented home inspected and tested by a qualified person at intervals of no more than five years, and before a new tenancy starts, and must give existing tenants a copy of the report within 28 days. GOV.UK's guidance, published 1 November 2025, says the rules were extended to the social rented sector in 2025, so social landlords are covered too.
That makes landlord testing the most predictable work an electrician has:
- Keep a list of every rented property you test, with the date the next test is due.
- Contact the landlord before it comes round, with time to book it in.
- Ask letting agents in your towns who does their testing now. An agent with fifty properties is ten or more tests a year, every year.
EV chargers, solar and the newer work
Searches for EV charger installation ran from 9,900 to 22,200 a month, and solar panel installation from 2,900 to 8,100. Someone searching for a charger has usually bought the car already, so they are choosing who fits it. A page for each, with the chargers you fit, photos of your installs and the towns you cover, gives those searches somewhere to land.
The van, the cards and the street
In England, the government's guide for advertisers lists adverts on a vehicle that is normally moving among those outside the planning authority's direct control, so the van can carry your name, number, web address and scheme badge as long as it is used as a van, not parked up as a billboard. A card left after each job with a QR code for a review does two jobs at once, and builders, kitchen fitters and letting agents are all asked "do you know a good electrician?".
Paying for adverts and leads
When the diary has a gap, paid channels are the quick fix. Advertisers pay around £8.56 a click for "emergency electrician", £5.86 for "electrical safety certificate", £5.03 for "electrician near me" and £4.86 for "ev charger installation" (DataForSEO, November 2026, converted from US dollars). Google's Local Services Ads charge per lead; our guide to Local Services Ads for UK trades explains how. Lead sellers are the same advertising with a margin on top: Get Work spends half of each monthly fee on Google Ads, from £300 of a £600 plan plus VAT (read 10 November 2026). What the others charge is in our guide to leads for electricians.
A marketing plan for an electrical year
| When | What to do |
|---|---|
| September to October | Profile hours and photos up to date; emergency and "near me" searches rise into the winter |
| November to December | Build or update the rewire, charger and solar pages so they are live for January |
| January to April | The planned-work peak: answer quickly, and ask every customer for a review |
| Summer | Landlord and letting agent outreach; refresh photos of finished jobs |
| Every month | Landlord reminders before each inspection falls due |
Track where every job comes from
Ask every enquiry how they found you, write it down, and once a quarter divide what each channel cost by the jobs it won. The free lead cost calculator does the sum for paid channels side by side.
What are some effective marketing ideas for electricians?
Start with what customers already search for: a complete Google Business Profile with reviews after every job, a website with a page for each kind of work and your scheme membership shown, and a listing on the electrical competent person register if you belong to a scheme. Then the work only an electrician has: reminders to landlords before each five-yearly inspection, a page for EV chargers, and a van people remember.
How do I advertise as an electrician?
Free first: your Google Business Profile, your scheme's register listing, reviews and your van. Then paid, if the diary needs it: Google search ads, at around £8.56 a click for 'emergency electrician' and £5.03 for 'electrician near me' (DataForSEO, November 2026, converted from US dollars), Google's Local Services Ads, which charge per lead, or a lead seller. Ask every customer how they found you so you know which channel is paying its way.
Is it worth joining NICEIC or NAPIT for marketing?
Join for the work it lets you do, and count the marketing as a bonus. GOV.UK says a competent person scheme lets you self-certify certain building work instead of getting building regulations approval, and that joining an electrical scheme puts you on the electrical competent person register, a single place for householders to find registered electricians. Show the badge on your site and link it to your listing so customers can check it.
When should an electrician do their marketing?
Steadily, because electrical demand moves less than plumbing. 'electrician near me' ran between 60,500 and 90,500 searches a month in the UK, peaking in October 2025, 'emergency electrician' peaked at 6,600 in November 2025, and EV charger searches peaked in October 2025 and again in March and April 2026 (Google Ads data via DataForSEO). Landlord testing searches stay high all year.
Written by Janusz Wozniak, Founder & Lead Developer. Guides are updated when prices or platforms change; the dates above say when.