The short answer
Of the UK companies selling leads for electricians, Get Work publishes a price: £600 to £1,500 a month plus VAT, with an estimated 15 to 38 leads (read 10 November 2026). MyBuilder charges a shortlist fee from £7 before VAT. The rest quote on request. Landlord inspections every five years and EV charger installs give electricians work that their own profile and website can win without a fee per lead.
First, the word. Search for "electrical leads" in the UK and most people mean cables: Google's own data puts the phrase with "electric lead", and advertisers pay well under a pound a click for it. This guide is about the other kind, enquiries from people who need an electrician.
The short version: there are three ways to get electrical work from the internet. Buy leads from a company that sells them, pay a platform or directory to put you in front of homeowners, or build your own from a Google Business Profile, reviews and a website. The first two bring enquiries quickly and charge for as long as you want them. The third costs time up front and then keeps bringing work without a fee per lead.
What bought electrician leads cost in the UK
The first page of Google for "electrician leads" is mostly companies selling them, with a few American guides. We read each UK seller's own electrician page on 10 November 2026. Where a seller publishes no figure, the table says so.
| Seller | How you pay | Public price | Shared or exclusive | When you stop paying |
|---|---|---|---|---|
| Get Work | Monthly subscription with Google Ads spend included, month to month | £600, £900, £1,200 or £1,500 a month plus VAT, including £300 to £750 of ad spend; an estimated 15 to 38 leads a month (read 10 November 2026) | Exclusive to one electrician per area | Leads stop |
| MyBuilder | Free to join; a shortlist fee when a homeowner's details are shared with you | From £7 before VAT, set per job (read 2 October 2026) | Shared: nothing in its terms limits how many trades a customer can shortlist (read 2 October 2026) | Leads stop; reviews stay on their site |
| Leads Everyday | Not published; you speak to them | Not published | Exclusive, "never shared with competitors" | Leads stop; it says you can cancel any time |
| MyJobQuote | You reply to the jobs you want; a free first month | Not published | Not stated on the page | Leads stop; your profile stays on their site |
| Leads Do Work | Per lead, or a fixed weekly subscription | Not published | Not stated on the page | Leads stop |
| Bark | Credits to contact each customer, priced by service, job value and local demand | Not published | Not stated | Leads stop |
Checkatrade's prices, and whether the membership pays for itself, are in our guides on whether Checkatrade is worth it and Checkatrade alternatives. MyBuilder has its own guide, is MyBuilder worth it, with the fee rules in full.
Cost per lead is not cost per job
Get Work's lowest tier is £720 a month with VAT for an estimated 15 leads, which is £48 a lead if the estimate holds (our arithmetic). If you win one in four, each booked job has cost you around £190 in fees. That is cheap against a full rewire or a consumer unit change and expensive against a light fitting.
Shared leads add a second step. If the same enquiry goes to three electricians, two of them paid for a job that went elsewhere. Write down where every enquiry came from and whether it became a job, and once a quarter divide what each source cost by the jobs it brought in.
The electrical work that comes back on a schedule
Electricians have something most trades do not: work the law puts in the diary.
Landlord inspections. In England, landlords must have the electrical installation in a rented home inspected and tested by a qualified person at intervals of no more than five years, and before each new tenancy, and give existing tenants a copy of the report within 28 days. Since 2025 that covers social landlords as well as private ones. Searches for "eicr" ran between 18,100 and 27,100 a month every month from September 2025 to August 2026, and "landlord electrical certificate" between 720 and 1,900 (Google Ads data via DataForSEO). A landlord or letting agent who books you once has a date for the next test, and a reminder before it comes round costs nothing.
EV chargers. "ev charger installation" ran from 9,900 searches in December 2025 to 22,200 in October 2025 and in March and April 2026. People searching for that have usually bought the car, so a page that shows your charger work, the brands you fit and the towns you cover can win it directly.
Emergencies. "emergency electrician" ran from 3,600 a month in spring and summer 2026 to 6,600 in November 2025, and advertisers pay around £8.56 a click for it (DataForSEO, November 2026, converted from US dollars). That click price is inside every lead built on Google Ads; a profile that already shows in the map for your towns gets the same call without it.
Free leads, and what free actually costs
| Source | What it costs in money | What it costs in time | When it starts producing |
|---|---|---|---|
| Google Business Profile | Nothing | An hour to set up properly; twenty minutes a week for photos, updates and replies to reviews | Weeks to months, depending on the competition in your towns |
| Reviews | Nothing | Two minutes at the end of each job | Straight away, on every job where you ask |
| The electrical competent person register | Comes with your scheme membership | Keeping your details current | As soon as you are listed |
| Landlords and letting agents | Nothing | A list of whose inspection is due when | Slowly, then every five years per property |
| Your own website | A build cost, then hosting each year | Photos of your own work, and checking pages before they go live | Months for planned work |
The competent person register is worth knowing about. GOV.UK says that joining an electrical competent person scheme, NICEIC (Certsure), NAPIT, BESCA, Blue Flame Certification or OFTEC for work in homes, puts you on the electrical competent person register, "a single place for householders to find registered electricians in their area". If you are a member, check your listing is complete and links to your site.
Shared versus exclusive leads
A shared lead goes to more than one electrician; the homeowner takes several quotes and often picks on price or on whoever rang first. An exclusive lead goes to you alone. Get Work and Leads Everyday sell that way. Exclusive costs more per lead and is worth more on planned work, a rewire, a consumer unit or a charger, where the homeowner is choosing a firm rather than a price.
Whichever you buy, ask three things: how many other electricians receive the lead and can you see it before you pay; what happens when the number is dead or the job is outside your area; and whether there is a minimum spend, a contract or a notice period.
Electrician lead generation you own
The version you own is a Google Business Profile that holds its place in the map for the towns you cover, a review from every finished job, and a page for each kind of work, EICRs and landlord testing, consumer units, rewires, EV chargers, emergency call-outs, in each of those towns. That steady work is electrician SEO. It costs a monthly fee rather than a fee per lead, takes months rather than days, and what it builds stays yours. Our page on electrician SEO sets out what that involves each month, websites for electricians covers the build, and our guide to marketing for electricians covers the rest of the picture.
A plan for the next twelve months
- This week: the Google Business Profile. Claim it, choose Electrician as the primary category, list every job you do, set the service area to the towns you cover, and add photos of your own work.
- From the next job: ask for a review and ask the customer to mention the work, "new consumer unit", "EV charger fitted".
- This month: check your scheme listing on the competent person register, and decide whether you need bought leads at all. If you do, pick one seller, ask the three questions above and track cost per booked job from day one.
- Within three months: a website that takes the call, with your scheme membership shown where homeowners can check it, and pages for landlord testing, consumer units, rewires and chargers.
- Every month: landlord reminders for the inspections coming due.
- Every quarter: run the numbers and cut whatever is dearest per booked job.
How do electricians get more leads?
Three ways: buy them from a lead seller, pay a directory or a platform such as MyBuilder to put you in front of homeowners, or build your own from a Google Business Profile, reviews and a website. The first two start quickly and stop when you stop paying. The third takes months to build and then keeps producing. Most electricians who are busy all year use a bought source while their own enquiries grow.
How much do leads for electricians cost in the UK?
On the pages we read on 10 November 2026, Get Work sells exclusive leads on subscriptions of £600, £900, £1,200 or £1,500 a month plus VAT, with an estimated 15 to 38 leads a month, which it says vary by trade, location and time of year. MyBuilder's shortlist fee starts at £7 before VAT and is set per job (its pages, read 2 October 2026). Leads Everyday, MyJobQuote, Leads Do Work and Bark publish no price for electricians on the pages we read.
Is it worth buying electrical leads?
It can be, for a gap in the diary, if you track what each source costs per booked job rather than per lead. A shared lead for a socket move can cost more than the job is worth once two other electricians have quoted. An exclusive lead for a rewire or an EV charger is a different sum. Write down where every enquiry came from and what it turned into, and the answer for your business shows within a quarter.
How can an electrician get landlord work?
Landlords in England must have the electrical installation in a rented home inspected and tested at least every five years and before a new tenancy, and give the report to existing tenants within 28 days. A landlord or letting agent who books you once has a date for the next one. Keep a list of every property you test and when it is next due, and contact the landlord before it comes round.
Written by Janusz Wozniak, Founder & Lead Developer. Guides are updated when prices or platforms change; the dates above say when.