Dog training website design that shows your method before the first session

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

This answer covers England and Scotland. In England, no licence covers training pet dogs for their owners. The 2018 animal licensing regulations list five activities, and the one that touches training is keeping or training animals for exhibition as a business, such as dogs for filming or public displays. A government-commissioned taskforce reported in September 2026 that in England the titles trainer and behaviourist are not protected and the sector regulates itself; it recommended exploring regulation. In Scotland, the Scottish Animal Welfare Commission found no legal requirement for those who train dogs to have formal training. If you train in Wales or Northern Ireland, check with your council before you start. Either way, your website carries the evidence: the course, who assessed you, and any register you are on. Boarding dogs is different and does need a licence, as our boarding kennels page explains.

They tell an owner what kind of help you give, and each is yours to use only if you are on that register of the Animal Behaviour and Training Council, a voluntary scheme. An Animal Training Instructor teaches owners, in classes for example; an Animal Trainer trains the animal directly; an Animal Behaviour Technician gives preventive and first-aid behaviour advice and carries out plans a behaviourist has set; a Clinical Animal Behaviourist works on veterinary referral, as does an Accredited Animal Behaviourist, whose register is now closed to new practitioners; and a Veterinary Behaviourist is a clinical behaviourist who is also a vet. Joining a register means being assessed to the ABTC's standard for the role and being a full member of one of its practitioner organisations, and registered practitioners may use post-nominals such as ABTC-ATI. Owners can search the ABTC directory by species, type of practitioner and county.

It depends on the nation you work in. In Wales, attaching a collar designed to give an electric shock to a cat or dog, or being responsible for a cat or dog wearing one, has been an offence since March 2010. England has no ban in force: regulations drafted in 2023 were never made, and the government's animal welfare strategy for England, published in December 2025, commits to consult on whether to ban them. Scotland has no ban either; its 2018 guidance does not condone them, and notes that causing unnecessary suffering is an offence, which may include suffering caused by inappropriate training methods. In Northern Ireland their use is not prohibited, and DAERA, the agriculture department, consulted in 2026 on banning handheld e-collars, choke collars and prong collars. Wherever you work, a plain line such as the demo's 'no prong, choke or electronic collars' tells owners what you use.

Only what you can prove. A trainer's own website comes under the CAP Code, which requires documentary evidence, held before publishing, for claims consumers are likely to read as objective, and 'reliable recall in four sessions' would be one. CAP's advice on guarantees adds that marketers who cannot guarantee certain results should be careful not to imply they can. The ABTC's advertising guidelines for its members put it plainly: support claims with facts and do not create unjustified expectations. The demo answers 'Can you guarantee a result?' with no, then explains that goals are agreed, progress observed and the plan adapted.

For behaviour work, yes. Across the UK, diagnosing disease or injury in an animal is part of veterinary surgery, which the Veterinary Surgeons Act 1966 restricts to registered vets, and the ABTC points to the link between some medical conditions and behaviour. Its clinical and accredited behaviourists take cases only on veterinary referral, and ask owners who contact them directly to speak to their vet first; an email or a phone call between vet and behaviourist can be the referral. A line like the demo's, sending a sudden change, a new fear or a bite to the vet, keeps the website inside your scope. Your profile can then say how you work with vets.

A trainer with two or three programmes and one area fits Starter, from £295, on a single page with a consultation request. Add a method page, your profile and the areas you visit and you are in Essentials, from £595, over five pages. A practice running classes, behaviour support and several programmes fits Business, from £995, with a page for each programme and each area. Those prices include VAT, and the pricing page lists what each package contains; we put one fixed price in writing before you pay.