Kennel website design that plans the first night away

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

In England, the licence holder's name and then the licence number, shown clearly and prominently on any website you use for boarding: the licensing regulations set that order. If you also run day care or home boarding, the council gives you one star rating covering everything you do, rounded down to your weakest activity, so the site should never suggest a separate rating for each. Defra's own page adds that the licence number should appear in any advertising, which is guidance rather than the regulation. In Wales and Scotland the council licenses you under the 1963 Act, and in Northern Ireland DAERA does; no national rule there sets a wording for websites, so follow your licence conditions.

Not straight away, in England. A new licence holder without a year's compliance history is rated higher risk, and the best rating at higher risk is 4 stars with a two-year licence, which needs the optional higher standards; 5 stars needs a low-risk record as well. A rating can be appealed within 21 days of the licence being issued, and once you have made improvements you can ask the council to reinspect, at your cost, after which the rating can go up, down or stay the same. Your website shows the rating you hold now.

In England they are licensable activities separate from kennel boarding, each with its own conditions, and each one you offer needs to be licensed. Day care means no dog stays overnight and every dog is screened before it is admitted; home boarding means the dogs stay in your home, with dogs from different households boarded at the same time only with every owner's written consent. Defra's kennel guidance puts daytime-only care under day care, so if your website offers day stays, ask your council how it treats them. Dog sitters and walkers who look after a dog in its own home need no licence.

In England, Defra's guidance says a kennel must see an up-to-date vaccination record from a vet showing current vaccinations against canine parvovirus, canine distemper, infectious canine hepatitis and leptospirosis, with any primary course finished at least two weeks before the dog is accepted for boarding. Vaccination against kennel cough may be required too, and accepting a titre test certificate instead of a booster is up to you. Name your rule on the booking page and in the confirmation, so an owner with a gap has time to see the vet.

In England, Defra's guidance says staff who care for the dogs must either hold a formal qualification, such as an Ofqual regulated Level 2 qualification suited to their role, or show relevant and sufficient knowledge and experience, and the licence holder needs a written training policy for all staff. A permanent, full-time member of staff with a Level 3 qualification is one of the optional higher standards behind a 4 or 5 star rating. Name only the qualifications your team actually holds; the demo's fictional profiles claim none.

Only with conditions attached. In England, Defra's kennel guidance says outdoor areas must not be used by more than one dog at a time unless the dogs come from the same household or the owners have given written consent in advance, and only dogs from one household may share a kennel unit. A site that shows group play as standard promises something the rules make conditional. Describe what every dog gets, such as daily exercise away from its kennel, and present play with other dogs as something decided after assessing each dog and agreed with the owner; the demo makes group activity depend on assessment.