Yoga studio website design that opens on today's classes and words every benefit with care

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

Stay with the mild claims CAP has said may be acceptable. Its advice on yoga, which applies the CAP Code to UK advertising, a studio's own website included, lists helping relaxation, enhancing mood, aiding sleep, relieving tension and improving a sense of well-being. It accepts claims about strength, balance, flexibility, posture and joint mobility only when they are about healthy people who practise yoga regularly. Neither CAP nor the ASA has seen robust evidence for the health benefits of yoga, so a claim beyond that list is likely to need clinical trials behind it (rule 12.1). Breathing is where CAP's advice draws the line. Saying yoga encourages deep breathing as part of good posture may be fine, but claims to help with breathing difficulties or conditions such as asthma are likely to be seen as discouraging essential medical treatment (rule 12.2), and CAP says yoga qualifications are unlikely to count as a suitable qualification for that rule. We found no ASA ruling on a yoga studio's claims, so this rests on CAP's advice.

They are three separate organisations, and you can name any of them in plain words as long as what you say is true. The British Wheel of Yoga is the governing body for yoga on the Sports Councils' list of recognised sports for the UK; the councils say recognition does not bestow any official powers on a governing body and does not mean they have approved the quality of its programmes. Yoga Pros, which used to be called Yoga Alliance Professionals, describes itself as a standards-led professional body and says it is not a governing authority. Yoga Alliance is a different organisation again: a nonprofit registered in the United States that runs the Registered Yoga Teacher credential, with RYT and its logo registered as marks. So write the full name of the body each teacher trained with or belongs to, use RYT only for a teacher Yoga Alliance has credentialed, and leave every logo off unless that body allows its members to use it.

Say what the certificate says. Ofqual regulates qualifications in England and keeps a public register. A title search for yoga lists regulated teaching qualifications open to learners, among them Level 4 certificates and diplomas from British Wheel of Yoga Qualifications, Level 3 diplomas from YMCA Awards and VTCT Skills, Focus Awards qualifications at Levels 3 and 4, and BWYQ Level 3 awards in antenatal and postnatal yoga; others on the list are no longer awarded. Ofqual regulated is accurate only for a title on that register, and even then it describes training, not a licence to teach. A course that is not on the register is better described by its length and who ran it. Be careful with government approved. In 2024 the ASA ruled against a training directory that claimed its providers met government-approved standards and showed other organisations' logos, the British Wheel of Yoga's among them, in a way that suggested an approval that had not happened. The ASA found breaches of CAP rules 3.1, 3.7 and 3.50.

That is for each student and her midwife to decide, so the website's job is to tell her how warm the room gets. The NHS website for England says that when exercising in pregnancy you should tell the instructor you are pregnant, try to keep cool and wear the right clothing, and stop if you feel uncomfortable, too hot or unwell. It says nothing about hot yoga as such, and we found no NHS or HSE page that does, so a class page should not call a heated class safe in pregnancy, or unsafe. Give the room temperature on every heated class, say whether pregnant students are welcome in it, and ask them to check with their midwife first. A rule such as joining only from a certain week is your studio's own policy and should read that way. This is health guidance, not law. Our page for reformer and mat studios covers pregnancy and postnatal class pages.

Everything that decides whether someone can use it. The CAP Code describes promotional marketing as an incentive to buy through added benefits, usually on a temporary basis, so an introductory offer for new students is likely to count. Its rule 8.17 then says the significant conditions must be stated wherever leaving them out is likely to mislead, and lists how to take part and what it costs, the start date, a closing date if there is one, and restrictions on who can join in. For a yoga studio that usually means saying the offer is for first-time students only and how many times each person can use it, whether the days run from the first class or from the day of purchase, which classes it covers and which it does not, and what it turns into at the end. Where a social post or a flyer has no room for all of that, rule 8.18 asks for as much as fits and a clear pointer to where the full conditions are.