Websites for Tradespeople

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    Watch and jewellery repair website design

    Watch repair website design for watch and jewellery repair counters

    Watch repair near me runs at about 27,100 searches a month in the UK. Someone holding a watch that has stopped or a chain that has snapped has three questions before they walk over: whether you take that kind of piece, roughly what the job costs, and whether they can simply bring it in. Jewellery repair website design for a bench like yours puts every job on one board with what it covers and a price, lets people say what they are bringing and when, and words hallmarks, valuations and water resistance as carefully as you would at the bench.

    The Tock & Tine demo homepage on a desktop screen: 'Repairs for the pieces you keep wearing.'

    Tock & Tine, a demo we designed and built for watch and jewellery repairers. A fictional business, with illustrative photography.

    Example site

    A watch and jewellery counter tucked behind Newbegin, Beverley

    • Watches, jewellery, valuations
    • Bring-it-in request
    • A valuation, and what it is not

    Demo website

    The Tock & Tine demo homepage on a desktop screen: 'Repairs for the pieces you keep wearing.'
    The same Tock & Tine demo homepage on a phone

    Tock & Tine is a fictional business. We designed and built its website as a demo of how we build for watch and jewellery repairers, using illustrative photography.

    Open the live demo(opens in a new tab)
    Tock & Tine's repair board: watch jobs, jewellery jobs and insurance valuations, each with a sample price or from price

    01 / Repair board

    Every job at the counter on one board

    Batteries, straps, glass and full services sit under watches; sizing, chains, stones, restringing and cleaning under jewellery; insurance valuations last. Each line says what the job involves and carries a price, a from price where the work depends on the piece, and a Book link that opens the request with that job already picked. A note under the board says the full figure goes on the customer's ticket once the piece has been seen.

    Priced before it is handed over

    Tock & Tine's four step request, opening on the closest kind of job, with what happens next at the counter beside it

    02 / Request

    Say what it is and when you can bring it

    Four short steps: the closest kind of job, with a choice for anyone who is not sure; one of the next open days and a part of that day; your name and a number or email; then a read-back. The page makes clear the time stands only once the counter confirms it, and that no work starts before the estimate is agreed.

    Nothing booked until it replies

    Tock & Tine's valuations section: what a valuation includes, four things it is not, and how to check a valuer

    03 / Valuations and marks

    What the valuation figure is for, in writing

    The repairs page sets out what a valuation includes and four things it is not, from an offer to buy to a promise the insurer will accept it. It tells customers to ask any valuer which register they are on and to look them up there, and says the demo business is on none. A hallmark answer explains the compulsory marks and that only an assay office strikes them.

    No register claimed

    For batteries, broken chains and insurance valuations

    Jewellery repair website design that words metals and valuations properly.

    Someone with a ring that spins on the finger, a watch that stopped after its last battery or a necklace for the insurer wants to know what the job is, what it costs and whether to bring it in today. These are the parts of a repair counter's site that need wording with care.
    • Sizing that stays within the hallmark rules

      Across the UK, the Hallmarking Act 1973 lets you add a little metal to a ring that is not new stock without asking an assay office. Taking metal out is not in that exemption, so check sizing down with your assay office before the site promises it.

    • Metal named only where the mark allows

      Calling a piece gold or silver in a listing is a description under the Hallmarking Act (UK), and a price list counts as an advertisement. Name the metal for hallmarked or exempt pieces, and describe the rest by what they are.

    • The Dealer's Notice, for a jeweller who sells

      Across the UK, a dealer has to keep the British Hallmarking Council's notice on show where customers come in, and the Council says sites that sell online must explain hallmarks too. A counter that only mends may still want to ask the assay office.

    • A valuation that says what it is for

      Most valuations are written for insurance replacement, and that figure is not what the piece would fetch in a private sale. Say which your valuations give, what the document holds, and name a register only when your valuer is on it.

    • Battery changes without a waterproof promise

      ISO 22810 is the makers' standard for testing and marking water resistance, not a rule for repairers. After a battery, describe a pressure test as the result on the day, and keep waterproof off the page unless you can back it.

    • A ticket stub for every piece handed over

      The ticket holds the description, the agreed estimate and what was done, and the stub collects the piece. In England, Wales and Northern Ireland the law on pieces left uncollected turns on notice and your terms, so put those terms on the ticket.

    Watch repair near me, batteries and ring sizing

    A stopped watch. A snapped chain. A ring that slides off.

    Watch repair website design for someone choosing which counter to take a piece to.

    • Looking for a counter nearby

      Watch repair near me averages about 27,100 UK searches a month and jewellery repair near me about 9,900. The address, the hours and the jobs you take should be the first things those searchers see.

    • Looking for one job

      Watch battery replacement near me sees about 8,100 searches a month, ring resizing near me about 3,600 and jewellery valuation near me about 1,900. A board that names each of those jobs is where those searches should end up.

    Want ongoing support with Google Maps and local rankings?

    Explore local SEO →Available separately from your website build.

    Example local searches

    watch repair near me
    • Jewellery repair near me
    • Watch battery replacement near me
    • Ring resizing near me
    Illustrative search journey

    Search figures: DataForSEO, Google Ads, United Kingdom, monthly averages October 2025 to September 2026, read on 6 November 2026.

    Clear prices. Clear scope.

    Fixed price. Agreed scope. No surprises.

    Our pricing page sets the three packages, and a repair counter pays the same. A one-bench counter needs no more than one page of jobs and hours; Essentials splits the board, the valuations, the counter and directions onto pages of their own; Business gives watch services, ring work and valuations a page each. Work starts after you have agreed the page list and its price in writing.
    • Starter

      From£295

      Just the board and your hours, on one page.

      • The repair board, hours and reviews on one page
      • Each bring-it-in request emailed to you and kept
      • Domain, site and words held in your name
    • Essentials

      From£595

      Five pages for a counter with a watchmaker and a jeweller.

      • Home, repairs and prices, about, reviews, find us
      • A call button on every page for a quick question first
      • What customers wrote on Google, shown on the site
    • Most popular

      Business

      From£995

      Separate pages for watch work, ring work and valuations.

      • Everything in Essentials
      • Watch servicing, ring sizing and valuations each on a page
      • Your own bench photos and before and after repairs
      • Hosting and care paid up for year one
    • All prices include VAT
    • Hosting £15 a month, optional care £25 a month
    • SEO plans from £100 a month

    Business includes hosting and care for the first year. Or split any package into 12 interest-free monthly payments.

    Prices last updated 24 September 2026. See full pricing and what each package includes

    Your pages, features, price and timescale, agreed in writing before you pay.

    How it works

    From first chat to a website that works.

    1. 01

      Brief

      Tell us the jobs your counter takes and the ones it sends to a maker or a specialist, a price or from price for each, whether you size rings down as well as up, whether you sell any precious metal pieces, who writes your valuations and which register they are on, and your counter hours. That becomes the written scope, and the price is set against it. A link from the request into repair ticketing or card payment software is looked into and costed before you get the quote.

    2. 02

      Build

      Together we write the repair board, the request, the valuation page, the hallmark and battery answers and the find us page. Every price, every register named and every line about metals and water resistance stays in draft until you approve it.

    3. 03

      Launch

      Before it goes live, one request is sent for every kind of job, each board price is checked against the list you gave us, and the valuation page and opening hours are read through on a small phone. Once you agree it all matches, the site goes live on your domain.

    Your questions, answered

    What watch and jewellery repairers ask us.

    Need a straight answer? Speak to us.

    0161 399 4054
    What will my fixed quote include?

    Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

    Can I size a hallmarked ring without sending it to an assay office?

    Sizing up, usually yes, within limits; sizing down, check first. The Hallmarking Act 1973, which covers the whole UK, makes it an offence to make an addition, alteration or repair to a hallmarked piece without an assay office's written consent (s.5(1)). Section 5(4) exempts one thing: adding metal to a piece that is not new stock, as long as its character and use stay the same, the added metal is the same precious metal at no lower fineness, and the addition is no more than the lesser of 1 gram of gold, 5 grams of silver, 0.5 grams of platinum or 1 gram of palladium and half the piece's weight before the work. A customer's own ring, already sold, is not new stock. The Act gives no matching exemption for cutting metal out, and the assay offices' own notes say any other alteration must be resubmitted to an assay office, so ask yours how sizing down applies before your site offers it. A piece altered outside these rules counts as unhallmarked under the Act.

    Can my site call a piece gold or silver if it has no hallmark?

    Only if it is exempt. Across the UK, the Hallmarking Act 1973 makes it an offence, in the course of a business, to describe an unhallmarked article as wholly or partly gold, silver, platinum or palladium, or to supply or offer one with that description (s.1). The Act counts a catalogue, a circular and a price list as advertisements, so a web page listing pieces for sale is caught. The UK assay offices' guidance gives the weights below which hallmarking is not needed: 0.5 grams for platinum, 1 gram for gold and palladium, and 7.78 grams for silver. It also says a piece made before 1950 may be described without a hallmark if the seller can prove it is of minimum fineness and that date. For anything else unmarked, describe it by colour or finish and say it carries no hallmark. Reading a customer's marks at the counter, as the demo offers, is not a description of anything you sell.

    Does my website need the hallmarking Dealer's Notice?

    If you sell precious metal pieces online, yes in some form. Under the Hallmarking Act 1973 (UK), a dealer must keep the British Hallmarking Council's notice explaining hallmarks on show in the part of the premises customers come into (s.11), and the Act's meaning of dealer takes in making, supplying, selling or exchanging precious metal articles. The Council's guidance on GOV.UK says all dealers supplying precious metal items must display the notice, and that online retail sites must also prominently show explanatory information about hallmarks, using Dealer's Notice A or Notice B, made for online sales. Notice A is a free download from any of the four assay offices' websites. A counter that only repairs customers' own pieces and sells none may not be a dealer at all; the Act does not say plainly either way, so ask your assay office rather than guess.

    What should my valuation page say the figure is for?

    Say which purpose your valuations serve, usually insurance replacement, and that it is not a selling price. The Institute of Registered Valuers, regulated by the National Association of Jewellers, says most valuations are for insurance replacement and that the insurance figure differs from what a private seller would get. Age UK's guide tells customers to check the valuer's body, to find out what their insurer needs before paying, and that revaluing every two to five years may be worth it, as some insurers ask for it. So the page should state the price, what the document includes, how long an appointment takes, and what the figure cannot be used for. If your valuer is on the IRV, the Association of Independent Jewellery Valuers or another register, name it and point customers to that register to check. If not, name none: the UK CAP Code bars claiming approval from a body that has not given it (rule 3.52).

    Can my site say a watch is water resistant again after a new battery?

    Not as a promise. ISO 22810:2010 is the international standard makers use to test a watch's water resistance and decide what it may be marked with; it is a makers' standard, not UK law, and nothing we read in it tells a repairer what to do once the case has been opened. Say what you do once the case back has been opened: check or replace the seal, offer a pressure test if you have the equipment, and report the result as the result on the day of the test. Words like waterproof, or water resistant again, are claims, and under the UK CAP Code you need evidence before you make them (rule 3.7). A plain note telling customers how often to retest if they swim is safer than any guarantee.

    Let's build your next step

    Want customers to see the job and its price before they hand the piece over?

    Send us the jobs your counter takes on and any it sends away, a price or from price for each, your opening times and who does the valuations. You get back one fixed price, with the pages it pays for listed beneath it.

    Get my fixed quoteCall 0161 399 4054

    We reply within one working day.

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