Spray tan website design that gets clients ready before they arrive

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

Not for spray tanning on its own in the places we checked, though your council has the last word. London boroughs license special treatment premises under a 1991 Act and keep their own lists of what is caught: Bexley's and Southwark's current lists both say spray tanning does not require a licence, and Waltham Forest lists it among treatments not considered special treatments. In the rest of the UK, no licensing or registration law we read mentions spray tanning: England and Northern Ireland register electrolysis, piercing, tattooing and semi-permanent skin colouring where councils run the rules, Wales licenses four special procedures, and Scotland licenses skin piercing and tattooing. Sunbeds are a separate matter: Lewisham, for example, licenses UV tanning and sunbeds as a light treatment. Ask your council before you open, and again before adding a treatment.

What your solution's instructions need from the client, in your own words. The demo's lists make a fair model: gentle exfoliation the day before, clean, dry skin without moisturiser, deodorant or make-up on the day, a word with the studio about shaving or waxing, and loose, dark clothes for the journey home. Afterwards it gives the rinse time for the solution used rather than a general figure, and says the colour keeps developing after an express rinse. About 590 searches a month ask how to prepare for a spray tan and 390 what to wear for one, so clients do look for this before they book. Write it per treatment, and say that the studio's own instructions come first.

Only as far as you can back it up. About 8,100 searches a month ask how long a spray tan lasts, so clients will want an answer, but a number of days is an objective claim, and the CAP Code needs evidence for it before it is published. Wear depends on the solution, the skin and the aftercare. The demo's line is that development and wear vary, with written rinse times for each solution. If your solution's maker publishes a figure, quote it as theirs and say what affects it.

Be careful with all three. The CAP Code says marketing must not suggest a product is safe or effective merely because it is natural, and needs proof before a product or therapy is called absolutely safe or free of side effects. The ASA's advice adds that natural, for an ingredient, should mean it has had minimal processing. There is no UK standard for organic cosmetics, so if your solution is certified, name the certifying body's standard and do not call a whole range organic when only part of it is. In Great Britain the Cosmetic Products Regulation also bars implying a product has characteristics it does not have, so use the maker's own wording rather than a stronger version of it.

Yes. Cancer Research UK's advice is that a fake or natural tan does not protect skin from UV radiation, so people still need shade, clothing and a sunscreen of at least SPF 30 with 4 or 5 stars. The demo says so twice, in its FAQ and at the end of its aftercare list. Saying it plainly also keeps the page clear of any hint of an SPF the solution does not have.

The number of tans and pages decides it. A studio with a couple of treatments fits Starter, from £295. Separate pages for the tans and aftercare, the team, reviews and directions make Essentials, from £595. A page for each tan is Business, from £995. Prices include VAT, and the figure is agreed in writing before any payment; our pricing page sets out what each includes.