Brow bar website design that tells a first shape from a quick tidy

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

Usually not for threading itself, but your council has the final say. In London, a special treatment licence under the London Local Authorities Act 1991 covers treatments such as massage, manicure, and light or electric treatment, and each borough draws up its own list of what counts. Bexley, Southwark and Waltham Forest all list threading as not needing a licence; Lewisham does not name threading, but marks eyebrow plucking and tinting as non-licensable, and Bexley says brow tinting needs no licence too. Outside London, the laws that license or register skin treatments do not name threading: registration under England's 1982 Act where a council has adopted it, Wales's special procedure licensing, Scotland's skin piercing and tattooing licence, and registration in Northern Ireland. Microblading is different, because those laws treat it as tattooing or semi-permanent skin colouring: it needs a licence in Wales and in the London boroughs we checked, and registration where English and Northern Irish councils run the rules. In Scotland, ask your council.

Only what you can prove. Your own website comes under the CAP Code, which needs evidence for an objective claim before it is published. The ASA's advice on hair removal says marketers should hold robust clinical evidence of what a method achieves, records rulings against painless claims that were not proven, and warns against saying regrowth will be slower without convincing evidence. It does not name threading, but the same rules apply to any claim you make, and a comparison such as gentler than waxing is an objective claim too. Say what you do instead: the demo tells clients they can ask to pause, that the therapist works in small sections, and that the visit can stop at any point. These rules apply across the UK.

Yes, with what each one covers. Eyebrow threading price and eyebrow threading cost are each searched about 140 times a month in the UK, so clients look before they book. The demo gives every visit a from-price and the time it takes, lists what happens during it, and says the final price is agreed before treatment and that no area is added without asking. Keep the prices on the menu and in the booking request the same, and change both together.

Yes, if you say what they are. Stock or editorial photos can set the mood of a studio or give a client a shape to talk about, but a close-up of a finished brow on your own site can read as your work. The ASA treats an after image as an objective claim that must represent what clients can expect, and has ruled against beauty photos filtered or edited to exaggerate a result. The demo captions every image as licensed stock, says none shows a client or a result, and asks clients to bring their own reference. When you use photos of your own clients, show them as taken and keep signed, dated proof that they are genuine.

It depends on how many visits and pages you want shown. A single-therapist studio with four or five visits suits Starter, from £295. Five pages for the menu, your story, reviews and directions is Essentials, from £595. Giving each visit its own page is Business, from £995. All three include VAT and are fixed in writing before you pay; our pricing page lists what each includes.