Personal trainer website design that sets out each session and keeps client results within the rules

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

Yes, if it is about that one client and meets CAP's conditions. Rule 13.10 of the CAP Code, which covers UK advertising including a trainer's own website, says a claim that someone lost an exact amount must be compatible with good medical and nutritional practice, must state the period involved and must not be based on unrepresentative experiences. For people who are normally overweight, it says losing more than 2 lbs a week is unlikely to be compatible. CAP's advice on weight control testimonials, updated in April 2026, gives 'I lost 8lbs in six weeks on the recommended diet plan!' as an acceptable claim, provided the programme's effect is backed by evidence and you hold signed, dated proof that the story is genuine, with the client's permission to use it. What a story must not do is suggest the next client will lose a set amount in a set time, which rule 13.9 forbids. On the demo, the FAQ that asks for a promised weight loss is answered no, with rule 13.9 cited.

Not in a way that suggests they are. CAP and the ASA (UK) treat before and after photos the same way as testimonials, so the CAP Code's rules 3.47 to 3.50 apply: hold signed and dated proof that the photos are genuine and have not been manipulated, and the permission of the person shown. In 2012 the ASA ruled against a franchised boot camp in Newcastle whose website showed before and after pictures supplied by its franchisor under a licensing agreement, next to claims about its own participants. It found readers would take the people pictured to have trained there, and with no evidence that they had, the ad was misleading. A stock photo of a model can still show what a session looks like, as long as it is labelled and claims no result. The demo labels its photos as stock pictures of models, not clients.

Only with great care. CAP rule 13.2 defines obesity in adults as a BMI over 30 and says a treatment for it must not be advertised to the public unless it is used under suitably qualified supervision. Rule 13.2.1 lets lifestyle weight management programmes refer responsibly to obesity only if they meet all five of its standards, among them evidence of results at 12 months or beyond and input from a registered dietitian and a registered practitioner psychologist, which a trainer working alone is unlikely to have. In 2014, before that exemption existed, the ASA ruled on a London bootcamp whose site showed before and after photos and stories of losing several stone. It found the site implied a treatment for obesity, and that a personal training qualification which included a module on obese clients was not a suitable qualification in itself. CAP's testimonials advice also records a case where the ASA considered implied claims to treat diabetes would discourage essential medical treatment (rule 12.2). Strength work alongside a client's own GP care is a different message.

Everyday advice, yes; clinical diet plans, no. CIMSPA's own description of the personal trainer role includes nutritional and lifestyle advice, and knowing when to refer a client to a physiotherapist, a registered dietitian or a medical specialist. Dietitian is a protected title: the Health and Care Professions Council, which regulates across the UK, says that to use it a person must be on its register. So a trainer's site should not describe its food advice as a dietitian's. If you do advertise a diet plan, CAP rule 13.5 says you must be able to show it is nutritionally well balanced for the people it is aimed at, and the ASA upheld that rule against the same London bootcamp over its sample meal plan. The demo's FAQ says its trainer talks about everyday eating, writes no meal plans and sends food advice for a medical condition to a registered dietitian or a GP.

Take the REPs line down, or put it in the past tense. REPs, the Register of Exercise Professionals, no longer registers trainers: CIMSPA offered its members a transfer into CIMSPA membership with a closing date of July 2021, and the old REPs web address now forwards to UK Coaching's fitness insurance page. The government's Regulated Professions Register, which covers the UK, lists no reserved activity for this work, so the qualification is what a client can check. Write it as the certificate words it, with the awarding organisation. In England, Ofqual's public register lists regulated Level 3 personal trainer qualifications by title, and CIMSPA says an awarding organisation's certificate shows the award title, a qualification number, a certificate number, the date of issue and the Ofqual logo. Use CIMSPA's post-nominals only if you hold that membership. The demo labels its Level 3 line as a sample and names no awarding body. Our page for class studios covers CIMSPA's public directory.

Often, and it depends on whose park it is. We found no single national rule: each council or landowner sets its own terms. In England, Southwark Council says you must have a licence to use one of its parks for personal training, whether you charge or not, and keeps licensed sessions away from playgrounds and booked pitches. Bournemouth, Christchurch and Poole Council licenses outdoor exercise classes at £100 per weekly session for a year (read on 6 November 2026), and first asks for public liability insurance of at least £5m, a risk assessment, instructor certificates, a first aid qualification and a DBS certificate for work with under 18s. That is the one place we found where insurance is required, and it is the council's condition rather than the law's. So before your website offers outdoor sessions, ask the council about each park you name. A client's own garden is a separate question, settled with the client. The demo's areas page says park sessions run only where the trainer holds any licence or permission the council requires, and labels that as sample practice.