Cake website design
Cake website design that knows how much notice you need
Every cake order comes with a date that cannot move. Searches for cake makers near me average about 6,600 a month in the UK, and someone planning a birthday or a wedding wants three answers before they message you: what you make, what size feeds their guests, and whether their date is still possible. Your website answers all three, lists what is in each cake, and only offers dates your notice allows.

Pipkin Cake Studio, a demo we designed and built for cake makers. A fictional business, with illustrative photography.
Example site
A made-to-order cake studio in Chorlton, south Manchester
- Earliest date set by the size
- Allergens on every cake
- Collection, or delivery for tiers
Demo website


Pipkin Cake Studio is a fictional business. We designed and built its website as a demo of how we build for cake makers, using illustrative photography.
Open the live demo(opens in a new tab)01 / Order request
The date field knows your notice
Ordering takes five steps: the cake, the size, the date, contact details and a final check. Pick a size and the earliest date moves to match, from four days for a box of cupcakes to four weeks for three tiers. Ask for anything sooner, or for a collection on a day the studio is closed, and the form turns the date down, offering a call to the studio for a rush. Delivery is only offered for tiered sizes, and no order is booked until the studio confirms it.
Notice checked before sending
02 / Sizes
Servings first, then the size
A size guide gives every size its servings and its notice, says how a slice is counted, and when to choose the next size up. Each cake card repeats how many it serves, so a customer matches the cake to the guest list.
Six sizes, each with servings
03 / Allergens
What is in each cake, before the order
Every cake lists its allergens, marked as a sample in the demo, and the order form repeats them for the cake chosen before the final check. The studio says its kitchen handles all 14 major allergens, so no cake is called free from them, and promises the full list in writing before the customer confirms.
No free-from promise made
What the order needs
Settled before the customer presses send.
Dates checked against your notice
Give each size its notice period and the order form offers nothing sooner. A rushed request becomes a phone call, where you decide, rather than an order you have to turn down.
Allergens before the order and in the box
UK food law says allergen information for food ordered online or by phone must be available before the purchase is concluded and again on delivery. Each cake's page covers the first; a card in the box can cover the second.
Servings and a starting price for every size
How many each size feeds, the notice it needs and where its price begins, so a customer can work out a cake for forty guests without sending a message first.
Collection or delivery, chosen in the form
The customer picks collection or delivery as they order, with delivery offered only for the sizes you deliver. Your opening hours by day, where to park and how to carry a tall cake home sit on one page.
Your hygiene rating ahead of the order
In England, Wales and Northern Ireland the FSA recommends showing your rating before the point of order, using its own rating image, or its code, which updates itself when the rating changes. Scotland has its own scheme.
Gluten-free and vegan, worded within the rules
Under UK food law, gluten-free means 20 mg/kg of gluten or less in the cake as sold, made-to-order cakes included. Vegan is not a free-from promise, so a vegan cake can carry a may-contain line.
Found by customers with a date in mind
The birthday next month. The wedding next spring.
Cake website design for the customer planning around a date, a guest count and sometimes an allergy.
Looking for a cake maker locally
Cake makers near me averages about 6,600 searches a month in the UK, birthday cakes near me 5,400 and celebration cakes near me 1,300.
Couples choosing a wedding cake
Wedding cakes near me draws about 1,600 searches a month and reached 2,400 in January and February 2026; wedding cake prices adds about 1,000. A size guide with servings answers how many each tier feeds.
Want ongoing support with Google Maps and local rankings?
Explore local SEO →Available separately from your website build.
Example local searches
- Birthday cakes near me
- Wedding cakes near me
- Custom cakes near me
Search counts: DataForSEO, Google Ads, UK, average of the 12 months to September 2026, read 3 November 2026.
Clear prices. Clear scope.
Fixed price. Agreed scope. No surprises.
Starter
From£295
One page for a home baker with a short menu.
- Your cakes, reviews and how to order, all on one page
- Orders requested online, sent to your email
- The domain, the site and every word on it are yours
Essentials
From£595
A cake studio's site, up to five pages.
- Home, cakes and sizes, about, reviews and contact
- Made for ordering on a phone, with tap-to-call
- Order requests emailed to you and kept on file
- Most popular
Business
From£995
Space for each occasion you bake for.
- Everything in Essentials
- A page each for birthdays, christenings and weddings
- A gallery of cakes you have made
- Twelve months of hosting and care in the price
- All prices include VAT
- Hosting £15 a month, optional care £25 a month
- SEO plans from £100 a month
Business includes hosting and care for the first year. Or split any package into 12 interest-free monthly payments.
Prices last updated 24 September 2026. See full pricing and what each package includes
Your pages, features, price and timescale, agreed in writing before you pay.
How it works
From first chat to a website that works.
- 01
Brief
Send us your cakes and flavours, the sizes you bake with their servings and notice, your allergen sheet, whether you deliver, and how orders reach you today. We settle the scope and the price together; if you take payment through a shop or booking system, we find out whether the site can work with it before quoting.
- 02
Build
The order request with your notice periods, the cakes and the size guide, allergens for every cake, collection and delivery details and the gallery, written with you. Nothing goes live until you have approved it.
- 03
Launch
We place a test order at every size to check the earliest date the form allows, read each cake's allergens against the sheet you gave us, and check the rating shown matches your listing on the ratings website. Then it launches on a domain registered to you.
Your questions, answered
Questions cake makers put to us.
Need a straight answer? Speak to us.
0161 399 4054What will my fixed quote include?
Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.
Do I need to register my cake business before the website goes live?
Yes, if you are selling. In England, Wales and Northern Ireland the Food Standards Agency says anyone who sells food registers with their local authority, including businesses run from home and those selling only online through a website or social media, and that you must register at least 28 days before you start trading. Registration is free and cannot be refused, and for a business run from home, council officers arrange an inspection there. In Scotland, Food Standards Scotland says all food businesses must register with their council's environmental health service at least 28 days before opening. None of this guidance asks for a registration number on the website.
What allergen information does a cake website have to give?
For a cake ordered online or by phone, food information law across the UK requires the allergen information to be available before the purchase is concluded and again when the cake is delivered, at no extra cost to the customer. It covers the 14 allergens the law lists, from cereals containing gluten, eggs and milk to peanuts, tree nuts, sesame and soya. In England, Wales and Northern Ireland the FSA accepts the information in writing or by word of mouth at either stage, and as best practice recommends writing at both: the list on each cake's page, then a sticker or card with the cake. Food Standards Scotland's guidance says it must be available before purchase.
Does Natasha's Law apply to cakes made to order?
Not to a cake made to order, in England, Wales and Northern Ireland. The FSA's guidance for bakers says food made to order, or put into packaging at the customer's request, is not prepacked for direct sale, and that the full ingredients label Natasha's Law brought in does not apply to food sold online or by phone. It does apply to cakes you box before anyone chooses them and sell from the same premises, such as leftover cupcakes packed up for sale. A made-to-order cake still needs its allergen information at both stages. Scotland has the same labelling duty, so check with Food Standards Scotland how it treats anything you sell over a counter.
Should my food hygiene rating go on the website?
In England, Wales and Northern Ireland a home cake business supplying the public is rated like any other, and the ratings website shows only the first part of the postcode for a home address. The sticker must be displayed at the premises in Wales and Northern Ireland; in England that is voluntary. Online, the FSA recommends putting the rating where it is seen before an order is placed, using its own image, or its code, which updates itself when your rating changes. Its rules allow only your current rating to be shown. Before your first inspection it offers an 'awaiting inspection' image, or 'rating awaited' in Wales. The demo shows a sample rating on its home, cakes and order pages, labelled as a sample. Scotland's Food Hygiene Information Scheme gives a Pass or Improvement Required result, and showing it is your choice.
Can a customer cancel a personalised cake, and what should the deposit terms say?
The 14-day right to cancel that normally comes with orders made at a distance does not apply to goods made to the customer's specifications or clearly personalised, or to goods liable to deteriorate rapidly. A cake made to the customer's design or with their name on it is the clear case. These rules apply across the UK, and where there is no right to cancel the customer must be told before the contract, so it belongs on the order page; the demo states it at the final check and links to sample ordering terms. Deposits are a separate test of fairness. The CMA's guidance is that a deposit or prepayment you keep must take into account what you will actually lose, that making prepayments non-refundable whatever the reason for cancelling is unlikely to be fair, and that you may keep a deposit in full if it is no more than a small percentage of the price and your terms say exactly when it stops being refundable.
Can the website call a cake gluten-free or vegan?
Yes, if it is true in the way the law means. Under UK food law, 'gluten-free' may be used only where the food as sold contains no more than 20 mg/kg of gluten, and the FSA says the rule covers food that is not prepacked, so made-to-order cakes too; it advises against 'no gluten containing ingredients' wording. A free-from claim is a guarantee, so it should not sit beside a may-contain warning for the same allergen; 'gluten-free' is the exception, and can sit beside 'may contain wheat', while 'vegan' is not a free-from claim and can carry one. The ASA's advice on 'organic' is that it needs suppliers that are registered with an approved certification body and regularly inspected. If your kitchen handles all 14 allergens, saying so plainly, as the demo's cakes page does, avoids a promise you cannot keep.
Let's build your next step
Want an order form that knows your notice periods?
Send us your cakes, your sizes and their notice, and how orders reach you now. We come back with a fixed price and exactly what it covers.