Dental website design that builds in your team, fees and GDC details

Your pages, the features on them, the final price and the timescale, in writing before you pay a deposit. Hosting, care and any ongoing SEO are listed separately, so you can see what is one-off and what is monthly. On the Business package the first year of hosting and care is included.

The GDC, which regulates dental professionals across the UK, gives one in its guidance on advertising. For each dental professional named on the site: their professional qualification, the country it comes from and their GDC registration number. For the practice: its name and address, email and phone, the GDC's contact details or a link to its website, your complaints procedure with who to contact if a patient is not satisfied, and the date the site was last updated. In Wales, a private practice must also post its patient information leaflet on its website, under the Private Dentistry (Wales) Regulations 2017. We build each item in. The GDC also says you must update the site regularly, so that it accurately reflects the people at the practice and the service offered; tell us when someone joins or leaves.

The GDC allows 'Dr' as a courtesy title, as long as it does not suggest a medical doctor unless the dentist is GMC registered, and it suggests a form such as 'Dr A. Smith, Dentist'. CAP, which writes the advertising code the ASA enforces, goes further: if you use it, say clearly and prominently that the title is a courtesy one and that no general medical qualification is held. It adds that the safest course is to leave 'Dr' out unless a medical qualification is held. We set profiles out whichever way you choose, with each person's qualification beside their name.

The ASA's advice is that before and after photos of dental treatment, whitening or straightening must be genuine and representative, and that you must hold signed and dated proof they have not been manipulated. It treats them in the same way as testimonials. The demo uses captioned stock photography and shows no results, so if you add your own cases, the proof sits with you before the page goes live.

The GDC's position, confirmed by the High Court in GDC v Jamous, is that whitening is the practice of dentistry: only registered dentists, dental therapists, dental hygienists or clinical dental technicians working to a dentist's prescription may provide it, whatever product is used. The GDC also reminds registrants that products containing or releasing between 0.1% and 6% hydrogen peroxide cannot be used on anyone under 18, except wholly to treat or prevent disease. On the website, the ASA expects evidence for any shade, speed or lasting result, so the page covers the assessment, what whitening cannot change, such as crowns, and possible sensitivity, as the demo's whitening page does.

Your own procedure comes first, and the GDC says it should be displayed where patients can see it and name other independent organisations they can contact. After that: for private treatment, the Dental Complaints Service, which the GDC funds and which covers private dental care across the UK; for NHS treatment, the relevant NHS body (HSC in Northern Ireland), and then the relevant Ombudsman. The GDC lists the complaints details among what a practice site must show, so we link the page from every footer.

Usually not. In England the CQC inspects dental practices but says it does not give ratings to dentist services, and the duty to show a CQC rating on a website applies only where a provider has received one. The other nations register private practices through their own regulators: Healthcare Inspectorate Wales, Healthcare Improvement Scotland and RQIA in Northern Ireland. What every practice site does carry is the GDC's list in the first answer above.